Overview
Lepota&Zdravlje partnered with HUAWEI to create a digital feature celebrating the launch of the HUAWEI WATCH 5. The goal was to design an engaging, editorial-style page that captures the essence of the brand’s innovation and elegance while aligning with the magazine’s signature aesthetic. This case study explores the process of building the project in Readymag — my first experience working with the platform.
The Challenge
The project required creating a visually cohesive and interactive experience that balances technology and lifestyle storytelling. The priorities were:
- Editorial Elegance: Present information in a magazine-like flow that feels immersive and refined.
- Brand Consistency: Ensure Huawei’s visual identity remains recognizable while fitting seamlessly into Lepota&Zdravlje’s style.
- Smooth User Experience: Design intuitive navigation and visual transitions that guide the reader through the story naturally.
The Process
1. Research & Concept Development
Explored Huawei’s previous digital campaigns and editorial layouts from leading lifestyle magazines.
Defined the visual direction: modern minimalism with luxurious accents, combining tech sophistication with editorial warmth.
2. Building the Visual Identity
- Typography: Used elegant serif headings paired with clean sans-serif body text to create a balance between innovation and sophistication.
- Color Palette: Soft neutrals contrasted with deep blacks and metallic highlights to reflect the watch’s sleek design.
- Imagery: Selected high-quality lifestyle photos that evoke movement, precision, and luxury — mirroring the product’s character.
3. Designing in Readymag
- Intro Section: Designed a striking opening with a fullscreen image and subtle motion to capture immediate attention.
- Product Story: Structured the content in modular sections, allowing visuals and text to flow like a digital magazine spread.
- Interactive Details: Added smooth transitions and scroll effects to enhance storytelling without compromising readability.
The Outcome
The final result is a polished and immersive editorial experience that seamlessly merges fashion, technology, and digital design.
- Visually Cohesive: Harmonious typography and color balance deliver a refined aesthetic.
- Interactive & Engaging: Dynamic scrolling and layered visuals keep users immersed from start to finish.
- Editorial Feel: A perfect blend of Huawei’s innovation and Lepota&Zdravlje’s storytelling approach.
