Lepota&Zdravlje partnered with HUAWEI to create a digital feature for the launch of the HUAWEI WATCH 5, and my role was to design an interactive, editorial-style page that reflects the brand’s innovation while fitting the magazine’s aesthetic. This was also my first full project created in Readymag.
The goal was to build a visually cohesive and engaging experience that balances technology with lifestyle storytelling, while keeping the layout refined, consistent with both brands, and smooth to navigate.
I began by researching Huawei’s previous campaigns and editorial references, shaping a visual direction rooted in modern minimalism with soft, luxurious accents. I paired elegant serif headings with clean sans-serif text, used a palette of neutrals, blacks, and subtle metallic tones inspired by the watch, and selected imagery that evokes movement, precision, and style.
In Readymag, I designed a fullscreen intro with subtle motion to set the tone, followed by modular content sections that read like a digital magazine. I added smooth transitions and scroll-based interactions to enhance the narrative without distracting from it.
The final result is a polished, immersive feature that blends fashion, tech, and editorial design into one seamless digital experience — visually balanced, interactive, and engaging from start to finish.
https://lepotaizdravlje.rs/lifestyle/tech/huawei-watch-5-katarina-radan-filip-denisov/
