This display stand was created for Crafter in 2022 as part of their loyalty program campaign. The goal was to design a piece that instantly communicates the brand’s craftsmanship-oriented identity while standing out in a retail environment. I focused on creating a playful yet functional structure that blends strong visual storytelling with practical usability.
The concept centers around the iconic hammer motif, paired with wooden sign elements and bold colors that reflect the brand’s DIY spirit. I designed the stand to feel both sturdy and approachable, using clean shapes and clear messaging to draw attention from a distance. The base features Crafter’s recognizable branding and ruler-inspired detailing, reinforcing the theme while keeping the overall look modern and cohesive.
The final result is a memorable display with strong visual impact: eye-catching, on-brand, and aligned with Crafter’s identity. It successfully bridges practicality and creativity, turning a simple promotional stand into a piece that communicates craftsmanship at first glance.
